Jhaveri Enterprises is an innovative solutions provider in the Ready To Eat (RTE) food sector.

The brand focusses on authentic flavor profiles and quality of ingredients to ensure that traditional taste of regional specialties and modern technology are fused to provide an exceptional culinary experience to the consumer.

While the RTE market may appear crowded with several players adopting varying technologies such as retort packaging, IQF (Individual Quantity Frozen), dehydtrated / rehydrated food solutions, there are very few brands that offer a promise of quality of ingredients authenticity of taste/flavor profiles. Most of the brands and offerings in the RTE space are a “last resort go-to” instead of a preference over junk/preservative loaded packaged food offerings that seek to offer instant gratification.

The Company adopts retort technology for its RTE offering thereby eliminating the need for any added preservatives and achieving the ability to offer an extended shelf life of 18 months at ambient storage, which also greatly reduces logistics and last mile storage costs.

Historically, a large number of RTE players have focused on lowering the cost of production and thereby impacting the quality of the product offering in this segment and this is attributable to the belief system that expidency or rather desperation drives consumption in the segment rather than the genuine repeated use of RTE as an option of choice when an individual seeks to address the need for a tasty, home style meal.

Given the above and the Company’s conviction that people are always willing to pay for quality, the Brand developed several honestly priced, veg and non-veg product offerings including regional specialties that do not compromise on either the quality or the flavor profile of the food.

There is a growing demand for RTE food given the changing economic scenario and consumption patterns seen worldwide. The Global RTE market stands at US$ 402 billion in 2024 and is expected to grow over US$ 645 Billion by 2027, with growth being attributed to rising urbanization, increasing disposable incomes, changing taste and preferences, higher population of working women and couples as also cross regional migration. Apart from the above, demand for quick food, instant gratification and convenience is driving high growth especially in metros, with focus on good taste, resulting in RTE as an emerging choice for single serve, preservative free and conveniently storable food.
The company’s philosophy is to offer convenience and quality at an honest pricing instead of attempting to compete with other RTE players who focus on just the price point and end up compromising taste / quality. The product users envisaged to include

• Individuals with busy lifestyles

• Travelling populations, students and diaspora

• Convenience seekers with higher income capability

• Millennial consumers who seek instant gratification

• New cuisine experimenters

• Children who seek variety of treats

• Regional specialty seekers

• “Foodies” (regional specialty offering seekers who reside in different regions)

The Company’s current offering includes several SKUs with standardized recipes made on a contract basis at a state-of-the-art affiliate production facility in Sonepat, India. The production facility is headed by an RTE professional with over 26 years of experience in using the retort technology. The facility is used for HORECA segment needs as also export quality production to Australia and other countries.

SKUs:
VEG
1. Long Grain Steamed Rice
2. Channa Pindi
3. Dal Makhani
4. Dum Aloo
5. Kadai Paneer
6. Mixed Veg Korma
7. Paneer Butter Masala
8. Jammu Ka Rajma
9. Veg Biryani
10. Pav Bhaji
11. Mumbai Tawa Pulao
12. Yellow Steamed Rice

NON-VEG
1. Butter Chicken
2. Chicken Biryani
3. Chicken Haleem
4. Chicken Tikka Masala
5. Coriander Chicken
6. Gosht Ka Kheema
7. Mutton Biryani
8. Mutton Haleem
9. Mutton Seekh Kabab Lababdar
10. Rogan Gosht

VEG

2. Pav Bhaji

4. Channa Pindi

6. Kadai Paneer

8. Paneer Butter Masala

10. Veg Biryani

12. Yellow Steamed Rice

NON-VEG

2. Chicken Biryani

4. Chicken Tikka Masala

6. Gosht Ka Kheema

8. Mutton Haleem

10. Rogan Gosht